Market Research Analyst

Who is a Market Research Analyst?

A Market Research Analyst is a professional who studies market conditions to understand consumer behavior, preferences, and trends. They analyze data to help businesses make informed decisions about products, pricing, and marketing strategies.

Overview of Market Research Analyst Job Description

Conduct market research to analyze consumer behavior, trends, and demand patterns.

Collect, interpret, and present data using surveys, reports, and analytical tools.

Support business decisions related to product development, pricing, and marketing.

Monitor competitors and industry trends to identify growth opportunities.

Prepare insights and reports for management and marketing teams.

Skills Needed to Become a Market Research Analyst

* Data Analysis – Ability to interpret large datasets and draw meaningful insights.

* Research Skills – Strong knowledge of qualitative and quantitative research methods.

* Statistical Tools – Familiarity with Excel, SPSS, or similar analytical software.

* Critical Thinking – Skill to evaluate market trends and business problems logically.

* Communication Skills – Capability to present findings clearly through reports and presentations.

Understanding the Educational Pathway to Become a Market Research Analyst

Class 12 (Any Stream)

Online Bachelor’s Degree (BBA / BCom / BA)

Online Certifications in Market Research & Data Analytics

Market Research Internship

Earn Industry-Recognized Certificates

Entry-Level Market Research / Business Analyst Roles

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Salary Range of a Market Research Analyst in India

According to an Ambition Box and Glassdoor report, the salary of a Market Research Analyst in India includes:

Entry-level Salary: 2 to 5 LPA

Mid-level Salary: 5 to 12 LPA

Senior-level Salary: 8 to 20 LPA

Entry Level

₹2 to 5 LPA

Mid Level

₹5 to 12 LPA

Senior Level

₹8 to 20 LPA

Top Industries and Recruiters Hiring Market Research Analysts in India

* Industries: IT/Tech, FMCG, Pharma, Automotive, Consulting, Finance

* Recruiters: KPMG, Deloitte

How to Prepare a Student to Become a Market Research Analyst?

Build a strong foundation in statistics and business analytics.

Learn market research tools and data analysis techniques.

Work on live projects, case studies, and internships.

Develop skills in survey design and data interpretation.

Create a strong resume highlighting research projects.

Optimize LinkedIn profile to showcase analytical skills.

Why Choose a Career as a Market Research Analyst?

High-demand role across consulting, FMCG, and corporate sectors.

Plays a key role in strategic business decision-making.

Offers exposure to diverse industries and market dynamics.

Provides strong career growth and competitive salary prospects.

Builds transferable analytical and problem-solving skills.

Ready to Start Your Journey?

Take the first step towards becoming a Market Research Analyst today

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