Social Media Manager

Who is a Social Media Manager?

A Social Media Manager is a professional responsible for creating, managing, and optimising a brand’s presence across social media platforms. They handle content strategy, audience engagement, performance analysis, and campaigns to build brand awareness and drive business growth.

Overview of Social Media Manager Job Description

Plan and manage social media content aligned with business goals

Create engaging posts, reels, and campaigns across platforms

Analyse performance metrics and optimise strategies regularly

Engage with audiences and manage brand communication

Collaborate with marketing teams to drive leads and growth

Skills Needed to Become a Social Media Manager

* Content Creation – Ability to design, write, and schedule engaging posts.

* Platform Knowledge – Strong understanding of Instagram, Facebook, LinkedIn, and X.

* Analytics & Insights – Skill to track performance and optimise campaigns using data.

* Communication Skills – Effective brand messaging and audience engagement abilities.

* Marketing Strategy – Applying BBA knowledge to social media growth and business goals.

Understanding the Educational Pathway to Become a Social Media Manager

Class 12 (Any Stream)

Online Bachelor’s Degree (BBA / BCom / BA)

Online Social Media & Digital Marketing Courses

Hands-on Projects & Internships

Earn Social Media Certifications

Entry-Level Social Media Executive Jobs

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Salary Range of a Social Media Manager in India

According to an Ambition Box and Glassdoor report, the salary of a Social Media Manager in India includes:

Entry-level Salary: 2 to 5 LPA

Mid-level Salary: 5 to 9 LPA

Senior-level salary: 10 to 18 LPA

Entry Level

₹2 to 5 LPA

Mid Level

₹5 to 9 LPA

Senior Level

₹10 to 18 LPA

Top Industries and Recruiters Hiring Social Media Managers in India

* Industries: IT/Tech, E-commerce/Retail, Ed-Tech, Healthcare, Digital Agencies

* Recruiters: Zomato, TCS, Swiggy

How to Prepare a Student to Become a Social Media Manager?

Learn social media marketing through certified online courses

Practice content creation and posting consistently

Work on live projects and brand campaigns

Master analytics tools and performance tracking

Stay updated with social media trends

Build a strong resume and LinkedIn profile

Develop communication and brand management skills

Why Choose a Career as a Social Media Manager?

High-demand role in a growing digital economy

Creative career with strong brand impact

Multiple industry opportunities and flexible work options

Good salary growth with business knowledge advantage

Clear career progression in the digital marketing field

Ready to Start Your Journey?

Take the first step towards becoming a Social Media Manager today

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