What is Market Research Analyst ? | Scope, Salary and Job Roles

Who is a Market Research Analyst?

A Market Research Analyst is a professional who studies market conditions to identify potential sales opportunities for a product or service. They analyse data on consumers, competitors, and trends to help companies make informed business decisions.

Overview of Market Research Analyst Job Description

Collects and analyses data on market trends and consumer preferences

Designs surveys, questionnaires, and research methods for data collection

Interprets complex data to provide actionable business insights

Prepares reports and presentations for stakeholders and decision-makers

Monitors competitors and evaluates the effectiveness of marketing strategies

Skills Needed to Become a Market Research Analyst

* Analytical Thinking: Ability to interpret data and identify meaningful insights.

* Statistical and Mathematical Skills: Proficient in data analysis, forecasting, and quantitative methods.

* Knowledge of Research Tools: Familiarity with tools like SPSS, Excel, Google Analytics, and survey software.

* Critical Thinking: Evaluate research findings to support business decisions.

* Communication Skills: Present complex data in a clear and actionable way to stakeholders.

Understanding the Educational Pathway to Become a Market Research Analyst

Class 12 (Any Stream)

Online Bachelor’s Degree (Marketing)

Internship Experience

Earn Certifications

Entry-Level Role as Research Analyst or Data Associate

Promotion to Market Research Analyst

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Salary Range of a Market Research Analyst in India

According to an Ambition Box and Glassdoor report, the salary of a Market Research Analyst in India includes:

Entry-Level: 3 to 6 LPA

Mid-Level: 5.4 to 13 LPA

Senior-Level: 8.5 to 21 LPA

Entry Level

₹3 to 6 LPA

Mid Level

₹Not specified

Senior Level

₹Not specified

Top Industries and Recruiters Hiring Market Research Analysts in India

* Industries: Consumer goods, healthcare, technology, financial services, and management consulting

* Recruiters: NielsenIQ, Deloitte, McKinsey & Company

How to Prepare a Student to Become a Market Research Analyst?

Study statistics, marketing, and business-related subjects

Gain practical experience through research-based internships

Learn data analysis tools like Excel and SPSS

Develop strong analytical and critical thinking skills

Stay updated with market trends and consumer behaviour

Build a strong resume showcasing research projects

Create a professional and detailed LinkedIn profile

Attend webinars and connect with industry professionals

Why Choose a Career as a Market Research Analyst?

Offers a data-driven and analytical work environment

Helps businesses make informed strategic decisions

High demand across industries like FMCG, finance, and tech

Develops valuable skills in research and data interpretation

Provides opportunities for career growth and specialisation

Involves working with leading companies and global brands

Keeps you updated with consumer trends and market shifts

Ready to Start Your Journey?

Take the first step towards becoming a Market Research Analyst today

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